Words matter: How to Use Frames Effectively to Advance Child Mental Health

July 23, 2020

By: Nat Kendall-Taylor & Allison Stevens

"It is relatively common for children to experience mental health problems. Yet, without a shared understanding of child mental health between parents, communities and service providers, many do not receive the support they need. Getting the language of child mental health right is a crucial step in building this shared understanding, connecting children to necessary supports and preventing mental health difficulties into the future."

Findings show that two values—Prosperity and Ingenuity—lifted support for policies related to child mental health.

To build public understanding of child mental health and support for the systemic solutions needed to promote it, the FrameWorks Institute developed a “core story”—a master narrative—that advocates and experts in the field can use to communicate about the issue more effectively. This research is built on interviews with experts and members of the public, cognitive analyses of frames commonly used in media stories about the issue, and surveys of frame elements such as values and metaphors.

Read the details here.